Landing page design, banner design Genesys needed to rethink the way they targeted high-end, high value accounts and decision-makers. MOI’s response was a precision-targeted, insight-led campaign that created its own opportunities and exploited them to the client’s full advantage. The campaign took Account Based Marketing to pioneering new levels until it deserved a new and more accurate acronym: OBM. Opportunity Based Marketing. My involvement was to design social media banner the landing page it led to, as well as another landing page for downloading a pdf. As part of a fast moving environment in Creative agency’s reality time is a scarce resource. good thing is for clients like Genesys – a library of photography is usually already pre-chosen, or at least well defined within brand guideline. Social media banner and 2 landing pages.Digital design, UI design
The Challenge
Design Process
Final Result
About The Author
Bart Nowak
UX Designer with Digital Design / User Interface and print experience as well as Front-End development. Recently focusing on UX research, Design Systems and the process of creating a product. From product idea, service design, business modes, User Experience, UI design all the way to dev implementation.