Everything is intertwined.
Micro-interactions, textual content, notification sound, interface layout, context of use, font readability – it all comes together in an instant to form an experience. Understanding that is the first step toward great customer experience.
Putting together UX research methods, techniques and best practice in order to identify an actual issue and work towards quality solution.

Most of us have had experience working with a system that is difficult to use.
While creating new product is easy to focus on technology and business goals, rather than on people who will use this technology.
Design thinking helps to put a frame, sort of a guideline to make sure we can systematically include end-user in problem solving process.