Branding / Identity
Logo design
Web design
Ruggan is more than a beard care brand — it’s a celebration of craftsmanship, nature, and the rugged confidence of the modern man. Our goal was to create a brand and digital presence that communicates quality, authenticity, and a deep respect for the grooming ritual.
I’ve designed Ruggan’s products to feel as premium and grounded as the ingredients inside. Matte dark bottles, clean labels, and strong silhouettes reflect a sense of quiet confidence.
Packaging was kept minimal but evocative — featuring natural textures, lifestyle scenes, and a palette that ties into the brand’s rugged elegance.
Ruggan’s website was designed to immerse users in the lifestyle behind the brand. Set against a deep, moody backdrop, it pairs bold photography with clear navigation and an effortless shopping experience.
I’ve also integrated a blog filled with grooming tips and ingredient knowledge — positioning Ruggan as both a product and a guide.
I used photography that I have captured myself as custom imagery that breathes life into the Ruggan brand — men with impressive beards in wild, natural settings. These visuals are key to Ruggan’s storytelling, creating a connection with its audience and showcasing the products in their natural habitat: outdoors, adventurous, authentic.
The Ruggan identity is bold yet refined. We crafted a custom look & feel grounded in natural strength and attention to detail — from colour and typography to tone of voice.
The logo, a stylised bearded figure, brings personality without overcomplicating. It’s recognisable, masculine, and scales beautifully across digital and print.
This wasn’t just a launch — it was the start of a community. Ruggan’s identity now reflects its values in every detail, and its platform positions it for long-term growth in a niche but passionate market.
The result is a brand that feels lived-in, trusted, and ready to lead.
Great design starts with listening. I work closely with brands of all sizes to shape identities, craft experiences, and make ideas real — one pixel at a time.
© 2025 BartNowak
