Project
Full branding
& digital presence
for a fine artist
Kaja Kant’s work is layered, intuitive, and unapologetically expressive. The challenge was to shape a brand and online space that could hold that energy without softening it — giving the art room to breathe, while creating structure around it.
The process began with research into contemporary art markets, audience expectations, and brand positioning.
Moodboards, market patterns, and artist benchmarks helped shape a direction that felt aligned, but still distinct.
Voice into Identity
The identity was built from the ground up — logo, colour, typography, and visual rhythm — all designed to echo the tone of her work without mimicking it.
The website structure focused on clarity and flow, presenting past exhibitions, curated collections, and ongoing projects in a way that invites exploration without distraction.
Building the System
Print and promotional materials were designed to extend the brand into the physical world. Posters, catalogues, social media visuals, and video channel assets kept the language consistent across every touchpoint.
Beyond the Screen
The final result is a cohesive visual identity that supports the artist’s presence — confidently quiet where needed, bold when appropriate, and always respectful of the work it’s there to frame.
