Branding / Identity
Logo design
Web design
A Modern Refresh for a Local Favourite in the Heart of West London
Nestled in the charming high streets of Chiswick, this boutique beauty salon needed more than just a website — it needed a complete transformation.
Our collaboration brought together branding, print, digital, and in-store technologies to help the business stand out and grow with confidence.
I have modernised the salon’s identity with an updated logo and elegant visual style that speaks to both professionalism and warmth.
A brand-new website was built to reflect the refreshed brand, with clear service listings and booking options.
To support daily visibility, I designed branded social media posts, helping maintain a consistent and appealing online presence.
I helped streamline operations by setting up a professional POS system, client mailing list, and newsletter platform — enabling easy communication, appointment reminders, and marketing campaigns.
Every tool was designed with simplicity and effectiveness in mind.
To bring the brand into the physical space, we created printed assets that matched the salon’s new look — from appointment cards and service menus to posters and in-store displays.
I have also designed branded merchandise and ensured all print elements matched the identity, creating a seamless customer experience from screen to salon.
I’ve handled all essential infrastructure in the background: setting up secure Wi-Fi, connecting internal systems, and implementing business-grade cybersecurity.
CCTV systems were discreetly installed to provide added protection, creating a secure environment for staff and clients alike.
Great design starts with listening. I work closely with brands of all sizes to shape identities, craft experiences, and make ideas real — one pixel at a time.
© 2025 BartNowak
