Every project starts with listening.
The rest is structure, rhythm,
and a lot of sketching.

About Me

I design with questions, not assumptions.
Before a layout, before the wireframe — I ask why. Why this feature? Why now? Why does it matter to the user and the business?

I’ve spent the last 15 years moving between UX, UI, and code. I don’t believe in handoffs that create gaps — I believe in making things that work, from the first click to the last interaction.

Good design doesn’t shout. It guides. It feels right, even if you can’t explain why. That’s the kind of work I like to do — for startups, agencies, fintech teams, and the occasional beautifully weird project.

There’s always a point where the mess starts to make sense. I do enjoy that part, when it gains momentum.

How I Work

Every project starts with listening — not designing. I try to understand the real challenge, not just the task on the surface. That means digging into user behaviour, business needs, and sometimes even gently questioning the brief. I work best when I’m close to the problem and trusted to explore solutions with care, logic, and a bit of instinct.

Just the right shape, the right pace, the right fit.

What I’m Looking For

I’m not chasing endless deadlines or trend-of-the-month design. I’m looking for meaningful collaborations — projects where good thinking is valued, and where the goal is clarity, not noise.

If you need someone who can bridge ideas, users, and execution (and ask the uncomfortable questions early), I’m probably your person.

Edges meet softly
Balance isn’t symmetry
It’s knowing when to stop

This Is Me

Learning Is Part of the Job

I don’t think good design happens by staying in one lane. I read, test, break things, rebuild. I’m interested in how people think, what slows them down, what draws them in. Whether it’s a micro-interaction or an entire flow, I like understanding what makes it feel right — and that usually means going a layer deeper than expected.